About Us

BONNIE TREICHEL

Founding Partner

Bonnie specializes in ERISA compliance and regulatory matters for plan sponsors, advisors and service providers. She also provides assistance with securities issues, DOL and IRS corrections, and serves as a fractional general counsel for clients. Bonnie is a nationally recognized ERISA expert.

Bonnie is the co-author of Your Retirement Sketchbook and has been quoted in publications such as The New York Times, The Wall Street Journal, Kiplinger, InvestmentNews, 401(k) Specialist, Ignites, PlanAdviser, NAPA Net Daily, and Journal of Pension Benefits. She is an active member of the American Retirement Association and has served in various leadership roles as well as the American Bar Association’s Tax Division where she was on the Lifetime Income Committee. She was awarded InvestmentNews 40 Under 40 in 2023, the ABA’s On the Rise – Top 40 Young Lawyers Award in 2022, and NAPA Top Influencers for 2024 and 2025. She is also a member of the Women in Pensions Network, the State Bar of California, the State Bar of Kansas, current advisory board member of RISA, LLC and board member for the FinServ Foundation.  

Bonnie is also the Founder and Chief Solutions Officer of Endeavor Retirement, a consultancy focused on tools and training for financial advisors. Before founding Endeavor Retirement, Bonnie was a partner at a nationally recognized firm specializing in retirement law. Bonnie was also the chief compliance officer and senior consultant at Multnomah Group, a national retirement plan consulting firm.

Outside of work, Bonnie enjoys spending time with her family, her two dogs Sunny & Sadie, running, and being outside.

Phil Troyer

Of Counsel

Phil Troyer is a seasoned legal and compliance professional in the retirement plan industry, with over 20 years of experience advising financial professionals. From 2013 to 2025, he served as Chief Compliance Officer and Senior Counsel at OneDigital Investment Advisors, where he built adviser-facing solutions, business-friendly compliance frameworks, and client agreements for both retirement and wealth practices.

Prior to that, he was General Counsel for National Retirement Partners’ broker-dealer and RIA, supporting top retirement plan advisors nationwide. Phil has served on NAPA’s BD-RIA Council and Governmental Affairs Committee and brings valuable policy insight from his time as a Capitol Hill aide in both the U.S. House and Senate. He is also a longtime participant in the NAPA Washington Fly-In. Now semi-retired, Phil enjoys gardening, traveling with his wife Astrid, and training as a competitive bodybuilder. In 2024, he placed in the Top 5 at the NPC Masters National Championships in the 60+ age division.

Bryn White

Attorney

Bryn advises employers, plan sponsors, and service providers on a broad range of employee benefits matters under ERISA, the Internal Revenue Code, and related federal laws.

Prior to joining Endeavor Law, Bryn practiced at a nationally recognized boutique ERISA law firm, where she counseled clients on health and welfare benefit matters, including compliance with ERISA, the Affordable Care Act, COBRA, HIPAA, cafeteria plan regulations, and other  arrangements. She regularly advised clients on plan design and documentation, fiduciary obligations, interpretation of complex legal requirements, risk management, and day-to-day benefits administration.

Bryn currently serves on the Board of Directors for the Greater Kansas City Chapter of the Employee Benefits Professionals Association.