Professional yet personable?
It’s possible.
We know that finding a law firm that you can rely on to handle your legal matters is never easy. But one that also offers a friendly, modern approach as well? Unheard of? Well, you’ve clearly never heard of Endeavor Law.
Welcome to Endeavor Law, where we make it our business to know your business.
We’re so glad you’re here. At Endeavor Law, we believe in tirelessly representing our clients in a cost-effective manner. Situated in the heart of the Midwest, Endeavor Law is uniquely positioned to deliver on this vision. Endeavor Law features top-tier lawyers who ground their legal expertise in practical know-how.
We know that legal compliance can be a major and unpredictable expense. We are proud to offer flat-fee solutions for many legal issues. We have found our clients appreciate the predictability offered by this structure over the traditional hourly model.
Practice Areas
Attorneys at Endeavor Law have experience in the financial services industry and other general business matters supporting organizations with their benefits-related decisions, documentation, compliance, and regulatory compliance. Specifically, Endeavor Law’s nationally recognized attorneys provide customized legal support in each of the following areas:
-
Agreements and Disclosures
-
Regulatory Compliance
-
Development of Custom Programs and Resources
-
Retirement and Health and Welfare Plan Fiduciary Compliance
Bonnie Treichel
Founding Partner
Bonnie specializes in ERISA compliance and regulatory matters for plan sponsors, advisors and service providers. She also provides assistance with securities issues, DOL and IRS corrections, and serves as a fractional general counsel for clients. Bonnie is a nationally recognized ERISA expert and has been featured in publications such as The Wall Street Journal, InvestmentNews, 401(k) Specialist, Ignites, PlanAdviser, NAPA Net Daily, and Journal of Pension Benefits…Phil Troyer
Of Counsel
Phil Troyer is a seasoned legal and compliance professional in the retirement plan industry, with over 20 years of experience advising financial professionals. From 2013 to 2025, he served as Chief Compliance Officer and Senior Counsel at OneDigital Investment Advisors, where he built adviser-facing solutions, scalable compliance frameworks, and client agreements for both retirement and wealth practices. Prior to that…BRYN WHITE
Attorney
Bryn advises on a broad range of employee benefits matters under ERISA, the Internal Revenue Code, and related federal laws. Prior to joining Endeavor Law, Bryn practiced at a nationally recognized boutique ERISA law firm, where she counseled clients on health and welfare benefit matters, including compliance with ERISA, the Affordable Care Act, COBRA, HIPAA, cafeteria plan regulations, and other arrangements…
THE FUTURE IS KNOWN
With Endeavor Law we work to understand your history and your experiences. When we know what’s come before, it helps us predict what your future will bring.
Stay Connected
Sign up to receive regular updates from Endeavor Law.
READ OUR LATEST BLOGS:
Treichel in The Daily Upside: Recommend Investments to 401(k) Plans? Big Changes Could Be Coming
The reality is that retirement plan regulations are in constant flux, and Treichel is tracking at least three major issues that could significantly affect advisors and plan sponsors in the coming months, including a major Supreme Court case and two potential rule changes from the Department of Labor.
EBSA Proposes to Extend E-Delivery Rules to Group Health Plans
A new regulatory proposal would modernize group health plan communications, while also significantly reducing the cost of providing required plan disclosures.
Treichel in Insurance Business: ERISA litigation surge puts plan sponsors on defense, brokers on alert
Retirement plan litigation has spiked since 2020, and AI-assisted filing is accelerating the trend — leaving plan sponsors and their advisors exposed