Professional yet personable?
It’s possible.
We know that finding a law firm that you can rely on to handle your legal matters is never easy. But one that also offers a friendly, modern approach as well? Unheard of? Well, you’ve clearly never heard of Endeavor Law.
Welcome to Endeavor Law, where we make it our business to know your business.
We’re so glad you’re here. At Endeavor Law, we believe in tirelessly representing our clients in a cost-effective manner. Situated in the heart of the Midwest, Endeavor Law is uniquely positioned to deliver on this vision. Endeavor Law features top-tier lawyers who ground their legal expertise in practical know-how.
We know that legal compliance can be a major and unpredictable expense. We are proud to offer flat-fee solutions for many legal issues. We have found our clients appreciate the predictability offered by this structure over the traditional hourly model.
Practice Areas
Attorneys at Endeavor Law have experience in the financial services industry and other general business matters supporting organizations with their benefits-related decisions, documentation, compliance, and regulatory compliance. Specifically, Endeavor Law’s nationally recognized attorneys provide customized legal support in each of the following areas:
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Agreements and Disclosures
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Regulatory Compliance
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Development of Custom Programs and Resources
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Retirement Plan Fiduciary Compliance
Bonnie Treichel
Founding Partner
Bonnie specializes in ERISA compliance and regulatory matters for plan sponsors, advisors and service providers. She also provides assistance with securities issues, DOL and IRS corrections, and serves as a fractional general counsel for clients. Bonnie is a nationally recognized ERISA expert and has been featured in publications such as The Wall Street Journal, InvestmentNews, 401(k) Specialist, Ignites, PlanAdviser, NAPA Net Daily, and Journal of Pension Benefits…Phil Troyer
Of Counsel
Phil Troyer is a seasoned legal and compliance professional in the retirement plan industry, with over 20 years of experience advising financial professionals. From 2013 to 2025, he served as Chief Compliance Officer and Senior Counsel at OneDigital Investment Advisors, where he built adviser-facing solutions, scalable compliance frameworks, and client agreements for both retirement and wealth practices. Prior to that…John True
Of Counsel
John True brings more than 25 years of experience in employee benefits law, fiduciary governance, and ERISA compliance to Endeavor Law. John leverages his deep knowledge of regulatory enforcement policies to help clients navigate risk, strengthen fiduciary practices, and prepare for agency investigations. Before joining the firm, John served as Deputy Regional Director with the U.S. Department of Labor’s Employee Benefits Security…THE FUTURE IS KNOWN
With Endeavor Law we work to understand your history and your experiences. When we know what’s come before, it helps us predict what your future will bring.
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READ OUR LATEST BLOGS:
Transitioning from plan education to wealth management
Retirement plan advisors that are not connected to a wealth management division are dwindling. A plan advisor shifting from basic education paid for by the plan to a wealth management relationship needs to take extra caution and build clarity from the beginning....
Treichel reminds us about the importance of ERISA fiduciary status for investors
The Department of Labor's new Retirement Security Rule, effective on September 23, 2024, is aimed at expanding ERISA fiduciary coverage to include more financial professionals and account types like IRAs. In a recent article, Bonnie Treichel, Chief Solutions Officer...
Treichel provides guidance for cryptocurrency in retirement plans
In a recent article written by Bonnie Treichel, Chief Solutions Officer at Endeavor Retirement, and published by Practical Law, Treichel offers guidance for retirement plan sponsors interested in incorporating cryptocurrency as an investment option in a 401(k) plan....